Services
Everything that moves your Amazon P&L.
Six disciplines, one team, one scoreboard. We don't hand you six vendors and a spreadsheet — we manage advertising, search, listings, promotions and expansion against the same profit target.
01
Amazon Advertising Management
Sponsored Products, Brands and Display structured for profit, not reach. Daily bid and budget moves, placement optimisation, continuous search-term harvesting and negative targeting.
What we do
- Rebuild campaign structure around margin: brand defence, category conquesting and discovery separated so each one carries its own budget and its own target.
- Move bids and budgets daily against yesterday's numbers, not last month's report.
- Optimise placements — top of search, rest of search and product pages are priced independently, because they convert independently.
- Harvest search terms continuously: terms that convert graduate to their own exact targets, terms that only spend become negatives.
- Run Sponsored Products, Brands and Display as one system, so branded search is defended without paying twice for the same order.
How it shows up in your P&L
Lower TACOS at the same or higher revenue — we optimise ad spend as a share of total sales, including the organic sales your ads help create.
What you get
- A documented campaign structure in your own account, which stays yours whatever happens to our relationship.
- Daily optimisation, with a weekly readout of what moved and why.
- Search-term and negative-keyword lists maintained continuously, not delivered once.
- A named strategist who knows your category — not a ticket queue.
02
P&L Performance Reporting
200+ metrics at product, campaign and account level, updated daily. You see your Amazon P&L the same day we do. No month-end surprises.
What we do
- Bring advertising, business-report and settlement data into one daily view, instead of three exports that never quite reconcile.
- Report at product, campaign and account level: revenue, spend, ACOS, TACOS, conversion rate, impression share and period-over-period movement.
- Separate what advertising earned from what the account would have earned anyway, so scale decisions are made on total profit.
- Flag the pattern that hides in a good month — revenue rising while contribution margin falls on a specific product.
- Build the views you actually use, and retire the ones nobody opens.
How it shows up in your P&L
You see the same numbers we do, the same day — so a margin problem gets fixed inside the month it happens instead of explained after the quarter closes.
What you get
- A dashboard refreshed daily, with 200+ metrics at product, campaign and account level.
- Profit ranking by product: what earns, what carries itself, what is funded by the rest of the catalogue.
- Weekly written commentary — the numbers with a reading, not a data dump.
- Full transparency: every change we make is visible against the metric it was meant to move.
03
Keyword Research & Strategy
Search Query Performance data shows where you convert better than the market. We prioritise keywords by profit potential, not search volume.
What we do
- Read Search Query Performance data alongside your paid results, so we can see how you convert against the whole market — not only against your own ads.
- Rank opportunities on click-through and conversion rate versus the market average, weighted by how many orders the term actually generates.
- Run n-gram analysis to find the word patterns that convert and the ones that only ever cost.
- Set a match-type plan across exact, phrase and broad, so discovery and harvesting stop competing for the same budget.
- Read the competitive field: which terms rivals own, which they are neglecting, and which are not worth the fight at your price point.
How it shows up in your P&L
Budget concentrates on terms where you already convert better than the market, so the same spend buys more contribution margin.
What you get
- A prioritised keyword opportunity report, refreshed as the data moves rather than filed once.
- Match-type recommendations keyword by keyword.
- A negative-keyword list, maintained as part of daily management.
- Ongoing keyword expansion baked into campaign management — not a separate project with a separate invoice.
04
Listing Optimisation
Titles, bullets, descriptions and A+ content written to convert, not to stuff keywords. Image and variation guidance included.
What we do
- Write titles that lead with what the product is and who it is for, with keywords placed where they still read as English.
- Rebuild bullets around the questions that stop people buying: sizing, compatibility, materials, what is in the box.
- Use the description and A+ content to close the objection and carry the brand, rather than restate the bullets.
- Brief images and video by frame — what each one has to prove, and how it survives being cropped on a phone.
- Review variations and parentage so reviews and traffic consolidate on one listing instead of splitting across four.
How it shows up in your P&L
A higher conversion rate lowers the effective cost of every click you were already paying for, and lifts organic rank at the same time.
What you get
- Publish-ready copy for titles, bullets and description, with the reasoning behind each element.
- A+ module selection and layout recommendations.
- An image and video brief your creative team can work from.
- A before-and-after read on conversion rate once the change is live.
05
Promotional Management
Coupons, Lightning Deals and Prime Day planned around margin impact and organic halo — not unit dumping.
What we do
- Model the margin impact of each mechanic — coupon, percentage off, Lightning Deal, Best Deal — before it goes live, not after.
- Plan the calendar around Prime Day and your own seasonality, with inventory cover checked first so a deal cannot sell you out of a peak.
- Prevent stacking: the coupon plus deal plus subscribe-and-save combination that becomes a discount nobody approved.
- Track the organic halo after a promotion, so the ranking you bought is counted against the margin you gave away.
- Say no to promotions that are not worth running, including the ones your category runs out of habit.
How it shows up in your P&L
Promotions are judged on contribution margin plus the ranking they buy, so a volume spike never arrives at the cost of the year.
What you get
- A promotional calendar with a margin case behind every mechanic.
- Deal submissions and coupon setup managed end to end.
- A post-promotion read: units, margin, rank held or lost, and a straight answer on whether to repeat it.
06
Marketplace Expansion
Take a proven playbook into a second marketplace. We reuse validated search terms and campaign structure so new markets skip the learning curve.
What we do
- Size the second marketplace on real demand — order volume for your actual search terms, competitive density and the price bands that sell.
- Port the campaign structure and validated search terms that already work, localised properly rather than translated word for word.
- Plan launch pricing and inventory against local fees, duties and returns behaviour, so the P&L is modelled before stock ships.
- Sequence the launch: listings and content first, then discovery spend, then brand defence — never paying to send traffic at a listing that is not ready.
- Put the new market on the same daily reporting as the first one, from day one.
How it shows up in your P&L
A new market reaches its target TACOS in weeks rather than quarters, because it inherits the learning your first market already paid for.
What you get
- A go or no-go read on the market before you commit stock.
- A localised listing set and a campaign structure cloned from what already works.
- A launch plan with sequencing, budgets and the first ninety days of milestones.
- One scoreboard covering every marketplace you sell in, not a separate report per country.
Most agencies vs BeKnown
The same account, two different operating models. The difference is what each one is trying to move.
| Most agencies | BeKnown |
|---|---|
| Optimise ROAS | Optimise the whole P&L |
| Monthly reports | Daily visibility |
| Vendor relationship | Extension of your team |
| Activity-focused | Outcome-focused |
| Flat fee regardless of performance | Performance-aligned pricing |
Most agencies
Optimise ROAS
BeKnown
Optimise the whole P&L
Most agencies
Monthly reports
BeKnown
Daily visibility
Most agencies
Vendor relationship
BeKnown
Extension of your team
Most agencies
Activity-focused
BeKnown
Outcome-focused
Most agencies
Flat fee regardless of performance
BeKnown
Performance-aligned pricing
Global reach. Local expertise.
We manage Amazon accounts across 12 marketplaces.
North America
03- United States
- Canada
- Mexico
Europe
05- United Kingdom
- Germany
- France
- Italy
- Spain
MENA
02- United Arab Emirates
- Saudi Arabia
APAC
02- Australia
- Japan
Each marketplace has its own shopper behaviour, competitive set and ad economics. We treat them as separate P&Ls, not as one account with translated listings.
Frequently asked questions
What is BeKnown?
Who do you work with?
What is P&L-first vs ROAS-first?
What’s the difference between ACOS and TACOS?
Does AI replace my account manager?
How do you use AI?
How long does it take to see results?
Which marketplaces do you support?
Ready to manage profit instead of ROAS?
Send us your Amazon storefront. We’ll come back with the biggest opportunities we can see and what we’d do first.
Start my free audit- No commitment
- 2–3 business day turnaround
- Insights you can act on with or without us