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About BeKnown

Not an agency. Not software. A growth partner.

Everyone assumes you have to choose — buy a tool and run it yourself, or hire an agency and hope. BeKnown is both: human strategists who own your outcome, working on top of a data platform that watches your account every day.

We started in 2023, in New Delhi, working with brands that sell on Amazon in more than one country. We built our own data platform early because the work demanded it: nobody can read a full catalogue of products, campaigns and search terms every single day and still have judgement left over for strategy. So we built something that does the reading, and kept the people for the decisions.

We work with Amazon-first brands and DTC brands expanding onto Amazon — typically somewhere between $50K and $5M+ a month. Almost everyone arrives in one of three situations, and the first thing we do is work out which one you are actually in.

What we will not do is bill you for activity. Campaigns launched, keywords added, hours logged — those are inputs, and inputs are easy to inflate. We report on revenue, margin and TACOS, because those are the numbers you would have to defend to a board. Sometimes the honest recommendation is to spend less, or not to spend here at all, and you will hear that from us in the same month we notice it.

Where brands are when they come to us

Launching
Market-entry strategy, listing and content setup, and launch campaigns built to buy data before they buy volume.
Scaling
Growth acceleration, TACOS optimisation, and cross-border expansion into the marketplaces that actually fit your margin.
Recovering
P&L diagnosis, a turnaround plan, and the unglamorous efficiency work that puts margin back on the account.

Operating model

What People + AI actually means

It is not a slogan about automation. It is a division of labour: the machine reads, the human decides, and nothing ships without a person behind it.

AI does

  • Monitors 200+ metrics every day at product, campaign and account level
  • Flags anomalies before they cost you a month
  • Surfaces keyword and search-query opportunities
  • Proposes bid and budget moves against your profit target

People do

  • Set the P&L goal and decide efficiency vs scale
  • Approve every recommendation before it ships
  • Own listings, creative and promotional judgement
  • Tell you when the honest answer is “don’t spend here”

Approach

Why our approach works

Six things we do differently, and each one shows up in your numbers rather than in a deck.

  • 01

    P&L-first

    Most agencies optimise ROAS, a number that looks good in a report and doesn’t guarantee profit. Every decision we make is tied to your bottom line.

  • 02

    People + AI

    AI watches 200+ metrics every day: bid moves, anomalies, opportunity discovery. Humans own the judgement calls — goals, creative, P&L strategy. A person reviews every recommendation before it ships.

  • 03

    Outcome-focused

    We don’t report on campaigns launched or keywords added. We report on revenue, margin and TACOS.

  • 04

    Extension of your team

    We flag problems before you ask, and we co-own the outcome. No waiting for instructions.

  • 05

    Global marketplace expertise

    12 marketplaces across North America, Europe, MENA and APAC — each with its own shopper behaviour and ad economics.

  • 06

    Performance-aligned pricing

    Our fees are tied to outcomes, not a percentage of your ad spend. Aligned incentives, no long lock-ins.

BeKnown at a glance

Founded
2023
Headquarters
New Delhi, India

Serving brands globally

Marketplaces
12

Amazon marketplaces across four regions

Pricing
Performance-aligned

Tied to outcomes, not a percentage of ad spend

Ready to manage profit instead of ROAS?

Send us your Amazon storefront. We’ll come back with the biggest opportunities we can see and what we’d do first.

Start my free audit
  • No commitment
  • 2–3 business day turnaround
  • Insights you can act on with or without us